National Property Insights is a unique Property Investment Firm located in Brisbane, Australia. Unlike most property investment forms that just sell sell sell, National Property Insights takes a unique approach, by providing their customers with cash flow positive investments that are backed by hard research and in depth data analysis, they truly put their customers best interests first - which is rare for a property investment firm. We met Daniel in person where we discussed what we do and how we can help his firm get more customers and help increase their revenue by promoting their unique approach to their target demographic.
Daniel had never done any digital marketing prior to engaging with us. He wasn't properly educated on digital marketing and didn't quite understand the benefits until we met. We explained that you truly can't scale a business efficiently without Marketing and it plays the most important role in terms of producing additional revenue. Daniel was eager to get started so we jumped into it on the spot, we went through Google Analytics together, showing him how much traffic he was getting to his website, what the bounce rates were and where these users were coming from - all of which were direct, meaning users would type in his URL to get to his website. This generally means the users were referred by a friend or just word of mouth - neither of which are scalable.
With National Property Insight's unique approach to sourcing investment properties for their clients, we decided to put great emphasis on this throughout all Marketing platforms and used it as their USP (unique selling point). We started off by gathering as much data on their demographic as we could, from there we ran a Facebook ad campaign that targeted this demographic and touched on their pain points - which was mainly financial security and being able to make a passive income during their retirement. We also ran retargeting ads to all of their pervious website traffic and also made a LLA (lookalike audience) and ran these ads to those users too. Within the first week we managed to bring in 120 leads, 7 of which become customers in the coming months.
- $9,400 Spent on Facebook Ads
- 120 Leads obtained in 7 days.
- 412 Leads over the first month.
- 34 Customers in 60 days.
- Total profit of $340,000 from new customers.
3,623% ROI in Just 60 Days
National Property Insights had to hire 2 additional full-time staff members to handle the influx of additional leads. Daniel has extended our marketing contracts and couldn't be happier with the results we are continually producing.