Home Builder Goes From 3 Inquiries Per Month To 70+

Abode Construction

The Problem

Abode Construction is one of Brisbane’s most reputable luxury home builders and home renovation builders. Abode has a great reputation for delivering great projects all across inner city Brisbane. Abode worked with an SEO Agency that created a new website for Abode however this website pushed them down from ranking highly on Google down to the second page. Losing hundreds of monthly visitors as a result. With their poor SEO performance they were only receiving 2 project inquiries on a good week.

The Solution

After conducting an in depth audit on Abode’s website and SEO, it was clear they needed a new website built from scratch. The previous SEO Agency had created a website that was negatively impacting their Google Rankings. We also agreed that we needed to boost their on page conversion rate (traffic to inquiry). And also Abode needed a heavy SEO strategy.

The Results

Once we created the new website it was all uphill from there. Abode went from a 0.5% conversion rate to a 13% conversion rate… Meaning out of every 100 users that visit the website 13 would fill out a 8 page project questionnaire. After about 4-5 months Abode ranked #1 for “Home Renovations Brisbane” and top 3 position for many other high intent keywords that receive over 1000 monthly searches in Brisbane. Abode now receives over 20 project inquiries each week, consistently, and can now pick and choose which projects they want to quote on instead of going after every job available.