SAAS Startup Grows Revenue By $2.5M In Under 8 Months

Dux Soup

The Problem

Dux-Soup is a SAAS company that helps business owners reach out to other business owners in an automated fashion on Linked in. Dux-Soup was the first SAAS company to offer this product and is used by business owners all around the world. Dux-Soup had spectacular organic growth, going from $0 to $1M/ Year in recurring revenue without any paid advertising. However Dux-Soup’s growth came to a halt and it was clear they needed to get online and start using paid marketing to continue their growth.


The Solution

Since Dux-Soup was launched (2016) a massive amount of competitors popped up on the scene and began to heavily invest in digital marketing. Many of these brands had gained massive brand awareness and had thousands of users going to google each month searching for Dux-Soup’s competitors. We came up with a strategy to run Google Ads that showed up when users would search for Dux-Soup’s competitors and we’d simply outbid them, ensuring Dux-Soup would be the top result whenever anyone searched for their competitors. We also needed to incorporate re-targeting for Dux-Soup, making sure that everyone that visited Dux-Soup’s website and didn’t convert would be shown ads all across the internet, encouraging them to sign up to Dux-Soup.


The Results

Since implementing these simple marketing strategies, we managed to take Dux-Soup’s revenue from $1M to $3.5M in under 8 months. We continue to use these strategies and Dux-Soup is still experiencing wild growth, even with competitors popping up left right and center.


Free Strategy Session
Want a free $1000
Tailored marketing strategy For your business?
Marketing Strategy Mockup

We're so confident in our abilities to help grow businesses, that we're offering 30 minutes of our time to outline exactly how to grow your business utilising powerful marketing strategies.

  • Deep Business Audit
    We'll take a deep dive into your business and see what you're currently doing to get more customers, how this can be improved and also seeing if there are any mistakes you're making that's costing you customers.
  • Competitor Breakdown
    We'll analyse and audit every one of your major competitors and breakdown why they are more successful than you, see where their customers come from and ultimately why customers are choosing them over you.
  • Proven Marketing Strategy
    We'll outline the platforms you need to be marketing on and the strategies you need to employ using our time tested and proven strategies to reach your business goals.
  • Sales Exploding Blueprint
    Once we look at your existing offerings and marketing, we'll come up with a sales exploding growth blueprint that will take you from where you are now to reaching your business goals in the shortest time possible.


Please Note:
This strategy session usually costs business owners around $1000, however we've made it free to help Australians through this tough time. Many of the businesses we speak to are so impressed with the strategies we come up with, that they actually end up asking to become a client.