Engaging website for drafting company results in 6x more inquiries

Website Build

eDrafting is an online based team of draftsman and designers that design floorpans, home designs and provide documentation for both consumers and building professionals in the industry.


eDrafting started off as a local, service based business. However in recent years they have moved into the digital world, and work completely remote. Their existing website did not illustrate this, nor did the website provide users with a meaningful experience, resulting in a low traffic to lead conversion rate.

What was the problem that needed solving?

As their business identity evolved, and their service offering pivoted, they needed a new website that would allow them to compete against the big guys in the industry. Their competitors had high converting websites that provided their users with an engaging and meaningful online experience.

What was the strategy?

When we initially began designing the website, we knew the importance of it converting traffic to leads at a high rate.

Here's what the website strategy entailed:

  • Designing a youthful, engaging website
  • Providing users with a meaningful online experience
  • An enagaging, multi step contact form (to increase conversions)
  • Well designed for mobile users
  • Include plenty of CTAs (Call to actions)

What was the end outcome?

After launching their new website, they instantly began converting more traffic from their online marketing. By increasing their conversion rate, they were able to generate more inquiries, without spending any more advertising spend to acquire additional traffic!

  • 600% Increase in conversion rate, leading to 6x as many inquiries
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