Hair Beauty Ink is one of Australia's leading hair & beauty stores that services both wholesale clients, such as salons and hairdressers, as well as the retail market, selling products to the end consumer.
Hair Beauty Ink has been operating in the digital space for a number of years. However time and time again they have been let down by marketing agencies and marketing freelancers. Which has resulted in a stagnant growth of online sales.
A client introduced us to Hair Beauty Ink, as they were on the hunt for someone, or a team that could help grow their sales online.
After conducting an initial audit of Hair Beauty Ink, we noticed their conversion rate was very low. This was due to a few things
Our methodology with ecommerce brands is to always start with optimising the online store (website).
This is so that once we start driving more traffic to the website, we know that the traffic will actually convert into sales. - As well as ensuring we get the most bang for our buck down the line.
By improving the conversion rate of your website, you will massively increase your sales - without having to acquire any additional traffic.
We began an in-depth audit of their market, making note of their top competitors.
We went through each of their competitors websites and noticed that they all provided a brilliant user experience, meaning that browsing through the online stores was engaging, due to nice imagery, aesthetic design elements as well as a strong focus on providing meaningful user experiences (Showing the right things at the right time).
We made a note of the essential elements that improve the conversion rate of an online store, and used this as a design checklist:
We use a structured approach when it comes to designing online stores. Here's how we do it.
Here's what we were able to achieve:
Let's cut the chase. You're here because you want to transform your brand or business into an online powerhouse and dominate your market. We have the tools and expertise to do exactly that. So book in a discovery call with one of our elite strategists and see if we're right for you.Get Started