Advertising content that was used in a lead generation campaign during the pandemic. The scope included creating content that was suitable to use for advertising to a luxury market.
During the pandemic, Synergy Building Design had realised that so many consumers were afraid of making large financial commitments, such as getting their new home designed - due to consumers not knowing if they'd have a job next week, and so much uncertainty around the real estate market.
Synergy decided to create a lead generation campaign, that would educate consumers that it was actually a great time to start their home design. Once the ebook was written and created, they needed advertising content. So they came to us.
Here's what we were able to achieve:
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