Total First Home Solutions is a first home buyer facilitator based in Brisbane. They help first home buyers get qualified for loans and government grants, then they find land and organise homes to be built for their clients.
Like many businesses, Total First Home Solutions were reliant on word of mouth and referrals to generate new business. After hearing about their service offering, we reached out to their team and explained how we could help generate a lot of business for them through digital marketing.
As Total First Home Solutions was too reliant on referrals, they were struggling to keep a steady flow of new clients coming in. They required some form of marketing that would bring them new leads and potential clients each month, so they could gain predictibility and consistency in their business.
We knew their service offering was going to genuinely help a lot of first home buyers. So we decided to advertise on the platforms first home buyers are on the most... Facebook & Instagram.
We needed to drive new leads, but qualify them as they came in.
So we created a new website for Total First Home Solutions that would better explain their service offering, and also include a form that qualifies the leads that come through. This form would identify whether they were eligible for current government grants, to access no or low deposit homes.
Here's what the strategy entailed:
After running the campaign for the past 9 months here's what we were able to achieve:
Our ability to create a direct response campaign using Facebook Ads is what made this succeed. The combination of powerful direct response copywriting, with an engaging ad creative that grabs your attention, the campaign performed well, and continues to run.
Let's cut the chase. You're here because you want to transform your brand or business into an online powerhouse and dominate your market. We have the tools and expertise to do exactly that. So book in a discovery call with one of our elite strategists and see if we're right for you.Get Started